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Steam attribution tracking

Easily measure the impact of campaigns on your game

BuffPanel is the only service for PC game publishers to growth-hack their PC game by attributing sales, measuring conversions and providing marketing intelligence.

Fixing user acquisition for PC games

Platforms like Valve's Steam make it hard to measure the real performance of your marketing campaigns. BuffPanel is specifically designed to solve this problem and it works particularly well for the PC platform.

Improving conversion of landing pages

By measuring the click-through rates and conversions, BuffPanel enables publishers to improve the content of their landing pages and increase overall sales.

Works with any marketing channel

BuffPanel can be used to track the performance of email campaigns, social media, influencer broadcasts, ad networks, etc. If you can think of a place to put your link, BuffPanel can track it!

It's all in the numbers


70% of our client's budget saved by identifying the marketing channels that were generating most of the game's actual installations.


Improved conversion on Steam store page thanks to precise measurement


100% protection against ad fraud based on inflated click numbers, lowering the incured losses by 60% of the original bill.


BuffPanel acts as a url-shortener, generating a link that you use to redirect users to your landing page

Each time a user clicks on the link, BuffPanel stores this as a click event along with a fingerprint that later helps us identify the user.

When the same user decides to purchase your game, BuffPanel receives another fingerprint and searches for a matching one already stored from a previous click event.

Meet our dedicated team.

Ivan Trančík

Founder & CEO 4313734933

Osama Hassanein

Lead Software Engineer

Alžbeta Kováčová

Head of Product

Martin Strapko

Senior Game Analyst

Peter Šulík

Senior Game Analyst

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